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05/06/2014

Brand Spotlight: PONYUS


Every Sunday, before I get out of bed in the morning, I lay back in the quiet of the early hours and blissfully read blogs in bed. I save up all my posts over the weekend for these couple of hours of peace and it's become somewhat of a ritual, but by far the post I look forward to most is Louise's 'Serendipity Sunday' post. If you've never stumbled across this blog before please do take the time to check it out, you'll discover so many new things - from the awe inspiring to the funnies.
Anyway, I digress. In a recent Serendipity Sunday post I clicked on a link for a plus size fashion outlet Punyus in Japan, out of curiosity, and fell in love with the kitsch clothing on offer!


The site has a real kitsch-meets-vintage style and I totally love some of the items on sale. There's chiffon candy pink blouses, denim duster jackets, lettuce kick flare skirts and so much more. The brand really embraces aspects of Japanese culture and style without compromising for the plus size market in design.
What I love most about this outlet is that for every single item on sale they have a straight size and a plus size model in the images, often together, breaking down that barrier of fashion seclusion. Do you like the lettuce skirt? Are you a size 8 or a size 24? It doesn't matter, you can both have it! Huzzah!




How cute is this model?!
Of course, it's hard to praise a brand without trying the stuff on but I'm always up for praising new brands on the market - especially when that brand is launching in a country where the words 'plus size' just does not translate on the high street. Japan has very limited outlets in the country that stock over a size 12 so there's most definitely a need to promote and encourage plus size outlets over there!
I've got my eye on that denim duster jacket but I just can't justify the shipping and tax cost. A holiday in Japan on the other hand...







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